ShiftForce Blog

Every restaurant needs to have a great menu. But for great restaurant marketing, restaurants need to offer their guests more than just great food to be able to compete. Added value, genuine storytelling, and engaging marketing strategies are also essential for your restaurant to succeed. We’ll take a look at how you can add some magic to your restaurant’s marketing mix; creating a loyal base of customers that keep returning.

It’s back to school season yet again, which means families are busier than ever. Here comes the fall activities and parents turning into taxi cabs. And don’t forget about all the busy teachers grading homework and coaching football. How does this relate to your restaurant, you ask? Well, you can take advantage of the back to school season and increase your restaurant sales if you adjust your marketing! Keep reading to find out what works to increase sales during these busy bee back to school days.

Sales forecasts can be stressful to say the least. But what if we told you that you could be focusing on less and achieving more? We've heard many theories over the best way to manage sales forecasts - some can be helpful, others not so much. Here at ShiftNote, we believe in Pareto's Principle - also known as the 80/20 rule. Trust us, this rule can be seen everywhere in a business. In fact, it's so prominent that it can and will help managers focus on the most important contributor to success (profits, of course)!

Note: We recently published a post on menu design. We thought we’d take it a step further and offer additional tips to make your menu design even better. Tune in!

As a restaurant leader, driving profits is your goal. While many areas of your