Every restaurant needs to have a great menu. But for great restaurant marketing, restaurants need to offer their guests more than just great food to be able to compete. Added value, genuine storytelling, and engaging marketing strategies are also essential for your restaurant to succeed. We’ll take a look at how you can add some magic to your restaurant’s marketing mix; creating a loyal base of customers that keep returning.
Setting up a new restaurant is no easy task. There's a lot to consider in order to ensure your business will be successful. So let's start from the beginning, one of the most important aspects of opening a restaurant is creating a proper business plan.
If you don’t know how to set up a business plan for your restaurant, no need to worry - we got you covered! Keep reading to learn what to include in your business plan before opening your new restaurant.
It’s back to school season yet again, which means families are busier than ever. Here comes the fall activities and parents turning into taxi cabs. And don’t forget about all the busy teachers grading homework and coaching football. How does this relate to your restaurant, you ask? Well, you can take advantage of the back to school season and increase your restaurant sales if you adjust your marketing! Keep reading to find out what works to increase sales during these busy bee back to school days.
Employee turnover. Every employer’s nightmare, amiright? If you think turnover rates are improving, I hate to break it to you, but you’re wrong. According to the Bureau of Labor Statistics, total turnover rates in 2018 were 44.3%. Yes, you read that right. But that’s an average of all the industries. Total turnover for the hospitality industry was 76.7% in 2018. If you’re internally crying right now from those statistics, don’t worry. Let me wipe those tears and fears away by explaining 10 common, but fixable, company turnover mistakes.
Sales forecasts can be stressful to say the least. But what if we told you that you could be focusing on less and achieving more? We've heard many theories over the best way to manage sales forecasts - some can be helpful, others not so much. Here at ShiftNote, we believe in Pareto's Principle - also known as the 80/20 rule. Trust us, this rule can be seen everywhere in a business. In fact, it's so prominent that it can and will help managers focus on the most important contributor to success (profits, of course)!
Hello Summer, we missed you. Summer is the season of sunshine and sales, am I right? As a restaurant, it's VITAL to be prepared for these amazing months since summer is a big opportunity to capture more sales. A good way to kickstart your sales is to use Memorial Day to its fullest. Usually when you start out strong, you can finish strong!
Note: We recently published a post on menu design. We thought we’d take it a step further and offer additional tips to make your menu design even better. Tune in!
As a restaurant leader, driving profits is your goal. While many areas of your
Did you know... The industry with the highest rate of employee turnover is accommodation and food service at 130.7% as of 2020, according to Zippia.com? Employee turnover is on the rise, and it has a huge impact on your business financially and emotionally.
By internet research counts, 75,000,000 millennials are joining the workforce. In 2017 this group may have become the majority of your workforce. Young workers are a new breed of employees that managers in any industry frankly don’t quite know how to identify, manage, and communicate to. It’s a